Are you struggling to get to grips with ‘squinch’? Or maybe you don’t even know what it is? Whatever the case, ‘Square Inch Analysis’ (commonly called ‘squinch’) is a metric that every direct-selling catalogue company should be using. Are you?
Space costs money, so your products need to contribute positively towards their outlay. Some definitely won’t be pulling their weight, while others do all the hard work. You need to know the difference between the two.
Some of your products might merit more space, whereas others should occupy less… or perhaps even none at all! That’s where ‘squinch’ comes in. A ‘squinch’ analysis will tell you exactly what you need to know about your product sales. It might not always be the answer you wanted to hear, but it will always be the truth!
If you publish a multi-product catalogue, brochure, leaflet or mailing that sells directly and you’d like to find out more about making ‘squinch’ a cinch, contact Laurence White.
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